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The lines between streetwear, luxury and fashion are blurring, thanks in part to how consumers access and interpret information. “In order to talk about streetwear, it’s really important to define streetwear,” Thom Bettridge, Highsnobiety editor-in-chief, said at Project Las Vegas during a seminar about the category. Though the textbook definition of streetwear links the fashion genre to club …

Streetwear will prioritize community over culture in the future. Read More »

Designing artwork for a t-shirt or a hat may seem like a simple task, but when it comes to the technical application of the design; things may get complicated. The road to starting your own streetwear brand does not have to be bumpy! we encourage you to inform yourself before investing time and money, and …

A STREETWEAR DESIGN GUIDE Read More »

In case you couldn’t tell from the fashion week runways (and the front rows) or the celebrities on their criminally chic off-duty coffee runs, the divide between high fashion and athletic-inspired streetwear is virtually non-existent at this point. Too bad the term “Street Style” is already taken, because we’re in the midst of a revolution …

Prepare for a Revolution in Streetwear and High Fashion Read More »